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Chrysler: The Life and Times of an Automotive Genius, by Vincent Curcio
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Here is a richly detailed account of one of the most important men in American automotive history, based on full access to both Chrysler Corporation and Chrysler family historical records.
Chrysler emerges as a man who loved machines, an accomplished mechanic who also had highly developed managerial skills derived from half a lifetime on the railroads, a man whose success came from his deep understanding of engineering and his total commitment to the quality of his vehicles. Vincent Curcio traces Chrysler's rise from a locomotive wiper in a Kansas roundhouse to the head of the Buick Division of General Motors, to his rescue of the Maxwell-Chalmers car company, which led to the successful development of the 1924 Chrysler--the world's first modern car--and the formation of Chrysler Corporation in 1925. Chrysler was quite different from the other auto giants--a colorful and expansive man, deeply involved in the design of his cars, a maverick in establishing his headquarters in New York City, in the world's most famous art deco structure, the fabled Chrysler Building, which he built and helped to design. Because of his emphasis on quality at popular prices, the company weathered the Great Depression with flying colors--losing money only in the rock-bottom year of 1932--and despite the market fiasco of the Chrysler Airflow (which was years ahead of its time), the company grew and remained profitable right up to Chrysler's death in 1940.
The definitive portrait, Walter P. Chrysler is must reading for all car enthusiasts and for everyone interested in the story of a giant of industry.
- Sales Rank: #585021 in Books
- Published on: 2000-07-20
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x 2.40" w x 6.30" l,
- Binding: Hardcover
- 720 pages
Amazon.com Review
It takes a while to get used to Vincent Curcio's highly colored prose, but his old-fashioned narrative technique suits his subject, the Kansas railroad mechanic who rose to become head of America's most dynamic car company. Born in 1875, Walter P. Chrysler came late to the automobile business, joining Buick in 1912, when the early companies were firmly established. Chrysler made his mark by being a great leader who thoroughly understood engineering and production, and who valued the contributions of his employees and directed them to produce high-quality, popularly priced cars. He made it his business to ignore conventional wisdom: he headquartered his company in New York instead of Detroit, commissioned a fabulous art deco skyscraper to house it, and introduced the first mass-produced, streamlined, aerodynamic car in 1934. The Airflow was a financial disaster but hugely influential on future design, and the well-managed Chrysler Corporation made money even during the Great Depression. Chrysler himself became enormously wealthy and enjoyed a lavish lifestyle during the decade before his death in 1940. Curcio's detailed, wide-ranging text offers an instructive history of the automobile industry as well as a full-bodied portrait of a classic American individual, praised by his peers as "one of the world's greatest manufacturers and one of the world's best men." --Wendy Smith
From Publishers Weekly
From humble beginnings as a Kansas railroad-shop apprentice wiping down locomotives for 5U cents an hour, Walter Chrysler (1875-1940) rose to become a railroad master mechanic and foreman, then a leading auto manufacturer and industrial mogul. Brashly confident, convinced of America's limitless potential for economic growth, Chrysler, "the quintessence of American business in the 1920s," built Manhattan's Chrysler BuildingAart deco emblem of modernism and progressAwhose spire went up just one month before the 1929 stock market crash. This dynamic biography brings a surprisingly neglected giant out of the shadows. Chrysler, self-educated, self-made son of a German immigrant, is not nearly as well known as Henry Ford, even though he expanded Detroit's Big Two (GM and Ford) into the Big Three, when Chrysler Corporation bought out Dodge in 1928. (His legacy lives on in Daimler-Chrysler, formed in 1998.) Two contrasting personalities emerge: one is the far-sighted, risk-taking industrialist, perhaps the last great individualist of automaking, a man who seemed genuinely concerned about his employees, a caring father of four with a rare gift for managing men, plants and machinery. The other is the hard-drinking, big-eating, tuba-playing bon vivant, "probably... a functioning alcoholic," who embarrassed his family and nearly wrecked his marriage thanks to his affair with showgirl Peggy Hopkins Joyce. Curcio never fully reconciles these two sides of his elusive subject, but his robust, engaging portrait is chock-full of lore from the classic automobile era, as it sets the Chrysler saga against the backdrop of the Roaring 20s, the Depression and the labor unrest of the 1930s. 50 photos. (July)
Copyright 2000 Reed Business Information, Inc.
From Library Journal
Walter P. Chrysler (1875-1940) is the subject of this splendid new biography by Curcio (Suicide Blonde). Although he established the mighty Chrysler Corporation (now DaimlerChrysler), there was much more to Chrysler's life. From hardscrabble beginnings as a railroad machinist, he rose with hard work through the ranks to head a locomotive factory. When Chrysler was introduced to his first automobile, it was love at first sight, and he soon found his way to Detroit and the fledgling automobile industry. He personally supervised the design of the first Chrysler automobile in 1924, and its quick success led, in part, to the founding of the Chrysler Corporation the following year. Chrysler loved a challengeDwhether it was designing a new car, saving a company from bankruptcy, or creating a new building that would change the New York skyline. There were personal setbacks, especially during the Great Depression, but he persevered. While some of the anecdotes here seem irrelevant and a few of the design chronicles are at times longwinded, the book has been rigorously researched and reads well. Highly recommended for larger public libraries and transportation collections.DRichard Drezen, Washington Post News Research
Copyright 2000 Reed Business Information, Inc.
Most helpful customer reviews
1 of 1 people found the following review helpful.
A great read!
By JB Hampton
This book exceeded my expectations. It goes into detail about Chrysler and his early years and later years after he formed his own company. A lot of interesting information on his underlings in the corporation- especially KT Keller along with Zeder, Skelton, and others. It finishes off with more info on the later years after his passing and the turmoil the company went through to stay alive. I would recommend this book.
0 of 0 people found the following review helpful.
Detailed
By Amazon customer
This book is very detailed. Besides discussing the history of Chrysler the man, it also discusses Chrysler's relatives, the history of Ellis, Kansas (Chrysler's boyhood home), the history of other car companies and their founders, and the Great Depression. Anyone who reads this book will feel as if he or she knew Chrysler personally upon completing the book!
14 of 16 people found the following review helpful.
The other great one
By Gabriel Toscana Videgaray
Having read extensively in the past about both Ford Motor Company and General Motors, I was very interested in getting to know the other member of the "Big Three" (sadly, today we can only talk about the remaining two after Chrysler's incompetent Bob Eaton surrendered the company to Daimler Benz).
Although the book is centered in Walter P. Chrysler the author finds it hard not to get carried away by much more imposing personalities in the early automotive business, mainly Henry Ford and William C. Durant (founder of GM). They are mentioned 52 and 53 times respectively.
Both Ford and Durant are much more interesting personalities than Chrysler himself and if not for anything else, the book is worth the read just to get to know Mr. Durant. The reason he is much less known today than his other two competitors is that he resisted the temptation to change General Motors name to Durant Motors (he could have done it but decided the GM trademark was too valuable), later in his life he did found a company called Durant Motors but it didn't survive long. If there is an epic to be told about the automotive industry in the USA it is Durant's: he founded General Motors, was ousted from the company, founded Chevrolet, bought his way back to GM control, was ousted again, founded Durant Motors, lost everything after the crash of 1929 and if not for the monetary help his friends (including Walter Chrysler) gave him at the end of his life he would have lived his last days in abject poverty.
Walter Chrysler actually made his reputation and original fortune working for William Durant at General Motors' Buick division and after he quit the corporation eventually assembled the Chrysler Corporation (mainly from Maxwell Motors and the Dodge Brothers enterprises). It was a great accomplishment in itself as he started very late (too late thought many) to matter much, and yet he climbed to the third place in sales and eventually to the second place (outranking Ford Motor from 1936 to 1951). Sure, GM (through Alfred Sloan leadership) outclassed both of them and by such a wide margin that (until very recent times) there was absolutely no comparison between the leader and the other two.
An interesting fact mentioned in the book is that the Chrysler Building at New York was NOT built by the Chrysler Corporation, but by Walter Chrysler himself so he could give it to his children. At the time it was completed, it was the tallest building in the world.
The scope of Curcio's book is very wide and you end learning many things from the first years of automotive history. In other words, it is much more than Walter Chrysler's biography. I fully recommend it.
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